Stand Architecture and Art Direction SFF

Stand Architecture and Art Direction

Stockholm Furniture Fair 2016

Lammhults | 2016

To highlight the new collaboration Lammhults invited us to design the overall stand architecture for the Stockholm Furniture Fair 2016.
The opportunity to create a completely new concept led us to experiment with taking an artistic and playful approach to architecture. Inspired by the work of Bauhaus-artist László Moholy-Nagy, we developed a set of two open pavilions which merge and blend into each other in terms of both form and colour.
Our goal was to have an exhibition area that will inspire visitors, as well as a space in which the displayed pieces of furniture reveal their full aesthetic and functional quality. To this end we selected a range of more than 100 colours and a variety of materials, combining them to achieve a distinct, vibrant design.

Messestand und Art Direction

Stockholm Furniture Fair 2016

Lammhults | 2016

Zur Stockholmer Möbelmesse 2016 entwickelten wir ein neues Messestand-Konzept für Lammhults.

Inspiriert von der grafischen Arbeit des Bauhaus-Künstlers László-Moholy-Nagy experimentierten wir mit dem Dialog von Farbe und Raum.

Unser Ziel war es, einen Ort zu schaffen, der die Besucher visuell inspiriert und die ausgestellten Möbel in ihrer Ästhetik und Funktion voll zur Geltung bringt.

Für die Exponate des 300 Quadratmeter umfassenden Messestands stellten wir über 100 Farben und Stoffe zusammen.